Zimmer Austria, a global leader in textile printing and finishing systems, has navigated turbulent macroeconomic conditions with resilience, innovation, and a steadfast commitment to sustainability. In a conversation with The Textile Magazine, Mr. Josef Osl, General Manager – Marketing, shared insights into the company’s performance, product innovations, and vision for the future. “Despite tariffs and geopolitical challenges, 2025 has so far been a stable year for Zimmer, with strong demand for efficient and sustainable textile machinery continuing to drive our growth,” he remarked.
The global textile industry continues to feel the effects of political uncertainties, trade tensions, and shifting consumer dynamics. Zimmer Austria’s business, which is indirectly tied to both construction and consumer demand, has also faced headwinds. Yet, the company has not only defended but, in some markets, expanded its position. According to Mr. Josef, the key has been trust in technology: “Thanks to the quality of our machinery and the reputation we have built, we’ve managed not only to defend but in some areas even expand our market position.”
Driving Growth Through Product Innovation
Zimmer has consistently prioritized research and development, ensuring its portfolio remains at the cutting edge. Its flagship technologies — ROTASCREEN, COLARIS, CHROMOJET, and MAGNOROLL — have been significantly enhanced to improve ecological performance. The introduction of a new ROTASCREEN model and an additional COLARIS digital printing machine reflects this forward-looking approach. Furthermore, automation tools and coating solutions have been integrated to maximize efficiency and sustainability.
Spotlight on ITMA Asia 2025
ITMA Asia remains a cornerstone for industry engagement. While the 2025 edition is shorter and more cost-conscious, Zimmer is making a strong impact with focused exhibits. “Instead of bringing entire large-scale machines, we are showcasing key components and models, offering customers a clear and practical insight into our technology,” said Mr. Josef. Key highlights include the newest COLARIS digital printing solutions, expertise in customized systems, and processes that lower costs while reducing water and emissions.
Markets and Performance Trends
The first half of 2025 delivered robust growth, though demand has since softened, particularly due to U.S. tariff policies. Still, opportunities are opening elsewhere. “When one door closes, another opens,” noted Mr. Josef, pointing to promising prospects in Southeast Asia, Central Asia, and Turkey. Investments in sustainability continue to anchor market stability and provide growth momentum.
India at the Forefront
India remains a critical market for Zimmer Austria, with growing demand for its advanced digital printing and coating systems. Technologies such as COLARIS, CHROMOJET, ROTASCREEN, and MAGNOROLL have found a strong foothold. Mr. Josef emphasized, “India’s rapid development and its investments in modern technology offer major opportunities for expanding its role as a global supplier.”
Automation and Digitalization: Enabling the Future
Automation has long been a cornerstone of Zimmer’s philosophy. Its solutions today integrate online platforms, predictive maintenance, and real-time quality monitoring. These tools help mills minimize downtime, optimize resources, and enhance safety. “Every new system is designed to deliver maximum results with minimal resources, while keeping human factors like ergonomics and safety at the forefront,” explained Mr. Josef.
Sustainability as a Core Commitment
Zimmer’s sustainability ethos goes beyond machinery. Its engineers collaborate with customers to optimize resource use, while its production sites in Kufstein and Klagenfurt rely on photovoltaic energy and rail transport to reduce emissions. “For us, sustainability is not a slogan — it is a commitment,” stressed Mr. Josef. Machines are designed to consume less water, less energy, and generate minimal waste, enabling customers to align competitiveness with ecological responsibility.
Outlook: Transformation Amidst Challenges
Looking ahead, Zimmer sees both challenges and opportunities shaping the textile sector. Sustainability, automation, and digitalization remain the defining drivers. “Zimmer has always thrived by treating customers as long-term partners,” said Mr. Josef. “With our technology leadership, commitment to innovation, and strong global partnerships, we are confident that we are well positioned not only to withstand current pressures but to grow together with the industry worldwide.”
Zimmer Austria’s journey reflects a balance of resilience and foresight. By continually innovating, focusing on sustainability, and nurturing partnerships across global markets, the company remains a leader in textile printing technologies. As the industry embraces new materials, digitization, and ecological practices, Zimmer Austria is set to play a pivotal role in shaping a more efficient and sustainable textile future.
