OBEETEE Textiles partners with TWE Group to drive growth in Indian nonwoven market

Partnership Technical Textiles

TWE, a global nonwoven solutions company with revenues surpassing $500M, and OTL, a leading manufacturer of nonwoven textiles in India, are excited to announce a strategic joint venture that will reshape the nonwovens industry landscape. The partnership, named “TWE OBT Private Limited,” positions both companies for unprecedented growth in the Indian market. TWE shall extend their knowledge and expertise on technical aspects of the health and hygiene products being manufactured under this joint venture. These products shall consist of specific components & fabrics used in manufacturing sanitary napkins, and baby and adult diapers.

With a combined legacy of over 100 years, TWE and Obeetee are renowned industry leaders in the production and marketing of non-woven textiles. Both Obeetee and TWE GmbH, represent a momentous milestone in their united mission to provide consumers worldwide with exceptional, sustainable, and technologically advanced non-woven products. With their distinct strength, these companies join forces to unlock new opportunities and explore emerging markets.

The key highlight of this joint venture is the equitable partnership, with TWE acquiring a 50% shareholding in OTL. This equal ownership structure fosters collaboration, empowering TWE and OTL to leverage their respective strengths and resources for mutual success. TWE Group has made a cash investment to secure their 50% holding in the joint venture.

The strategic alliance between TWE and OTL combines their complementary expertise, industry knowledge, and technical capabilities. With this synergy, the joint venture aims to drive innovation, efficiency, and competitiveness, offering exceptional value to customers. OTL is already a major player in India’s nonwoven segment, especially in the Automotive sector, with strategic alliances with key OEMs. TWE, renowned globally for its nonwoven products in Healthcare, Hygiene, Automotive, Filtration, Building, Living, and Cleaning, brings unparalleled market presence and expertise.

The joint venture opens doors to market expansion, enabling TWE OBT Private Limited to reach new territories and customer bases. This broader footprint will unlock untapped markets, diversify revenue streams, and foster stronger relationships with customers in India and neighboring countries.

In this collaboration, TWE and OTL will engage in joint decision-making, ensuring a shared governance structure that considers the input of both partners. This approach allows for a balanced and collaborative approach to shape the direction and objectives of the joint venture.

Moreover, the partnership will leverage shared resources, best practices, and synergies between TWE and OTL, optimizing operational efficiencies, enhancing productivity, and driving sustainable long-term growth.

With a strong focus on customer-centricity, the joint venture is committed to delivering exceptional customer experiences in India. By combining the capabilities and expertise of TWE and OTL, the joint venture will offer a comprehensive range of innovative products, services, and solutions that address the evolving needs of customers.

Mr. Ingo Soller, General Manager, TWE, expressed their excitement, stating: “We are thrilled to announce this significant milestone as TWE enters into a 50:50 joint venture with OTL. This partnership brings together our shared vision, complementary strengths, and extensive industry knowledge. We are confident that the joint venture will unlock new opportunities, drive innovation, and create long-term value for our customers and stakeholders.”

Likewise, Mr. Kapil Agarwal, Group CEO, OBEETEE Textiles Pvt. Ltd., shared their enthusiasm, stating: “The joint venture with TWE marks an important chapter for OTL. This partnership combines TWE’s expertise and OTL’s operational experience to deliver enhanced solutions and value to our customers. Together, we are committed to building a successful and sustainable joint venture that will drive growth and set new industry standards.”

Mr. Vivek Saxena, Director of the JV Company, expressed his thoughts on the joint venture, stating: “By joining forces with TWE Group, GmbH, Emsdetten, Germany, we are creating a synergy that will redefine manufacturing as we know it. This collaboration will allow us to combine our strengths, leverage our resources, and innovate in ways that will deliver positive outcomes while contributing to a more sustainable future.”

As Obeetee Textiles Pvt. Ltd. and TWE Group, Gmbh, Emsdetten, Germany, is set to embark on its operational journey, bringing forth significant advancements in the non-woven manufacturing industry. With anticipation mounting, the market eagerly awaits the introduction of advanced products and transformative outcomes that will emerge from this collaboration. This partnership positions the JV company as a trailblazer, spearheading innovation in the ever-evolving realm of non-woven manufacturing.