Exclusive Interview with Paolo Torricella, Global Textile Segment Specialist, EFI Reggiani
At Techtextil North America, EFI Reggiani reaffirmed its commitment to innovation and sustainability with the showcase of groundbreaking solutions tailored to the specific demands of the North American textile market. In an exclusive interview, Paolo Torricella, Global Textile Segment Specialist at EFI Reggiani, shared insights into the company’s latest offerings, market strategy, and its focused approach to sustainability.
An All-in-One Solution for Flexible Production
“We are well established in the North American market,” Torricella began, “and we understand the region’s infrastructure limitations—particularly in pre-treatment and finishing.” In response, EFI Reggiani has introduced an all-in-one water-based printing solution that eliminates the need for both pre- and post-processing. Compact and versatile, this system can be installed virtually anywhere—from warehouses and offices to production facilities.
This innovative setup supports a wide range of fabrics, including natural and blended textiles. It offers manufacturers the ability to produce apparel, home décor, and high light-fastness solutions with a minimal footprint and a significantly lower total cost of ownership—comparable to outsourcing production overseas.
Driving Innovation Across Segments
EFI Reggiani operates under the broader EFI umbrella, which encompasses several verticals including display graphics, packaging, and textiles. According to Torricella, this multi-sector structure fuels a dynamic innovation pipeline.
“Each segment contributes to and benefits from technological advancements,” he noted. “This cross-pollination helps us stay ahead by focusing on efficiency, recycling, and reducing utility consumption across all our solutions.”
Tailored Approach to a Critical Market
Highlighting the strategic importance of the region, Torricella emphasized, “North America—especially the US and Canada—is among the most important markets for us globally. That’s why we don’t offer generic solutions here. We engineer products specifically tailored to the unique needs and expectations of customers in this region.”
EFI Reggiani’s presence at Techtextil North America reflects its intent to strengthen this market position by engaging directly with a well-informed and solution-seeking customer base.
Sustainability Through Smart Technology
Sustainability is a cornerstone of EFI Reggiani’s product development philosophy. One of the company’s latest innovations, ecoTERRA pigment solution, significantly reduces water usage—consuming just 5 gallons per week during the decoration of water-based materials.
Torricella also introduced the Ink Recovery System, a patented technology that recovers up to 95% of ink typically lost during head cleaning. “This system is a key innovation at this year’s Techtextil,” he said, adding that it complements the company’s broader mission to minimize environmental impact while maximizing efficiency.
Looking Ahead with Purpose
Reflecting on the response at Techtextil North America, Torricella shared, “The visitors here are coming with very clear ideas. They know what they want, and that’s encouraging. We had strong attendance on day one, and we expect that momentum to continue.”
For EFI Reggiani, the focus remains on maintaining its innovation leadership while delivering tangible value to its customers by lowering their Total Cost of Ownership—today and into the future.
